A Guide to Effective Selling, Marketing, Branding and Leadership
Our team has not only worked in global markets but lived in them. We have worked with over 300 global-based companies in more than 100 countries. To share some of our experiences, we’re presenting this ebook on “Growing Your Business is Asia.” It’s our guide to effective selling, marketing, branding and leadership in Japan, Singapore, Thailand and, of course, China.
You will Learn:
* Key differences for effective selling in Japan
* How to transcend cultural differences in Thailand
* How to build retail brands in Singapore
* Why Confucian leadership sets standards for business in Asia
* How to adapt the Western approach of sales and marketing to Asia
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